Advertising

TikTok is currently the king of social media. Many marketers and brands in the GCC region are actively analysing the potential to influence on TikTok. Let’s have a closer look at what we have at stake, especially in UAE and KSA.

Digital agencies have a PR problem. It’s not because there are dime a dozen of us. It is because we have focussed on ‘outputs’ that hardly matter and then labeled it as ‘outcomes’. Being in the business of digital has never been boring