Digital Diaries

A random musings blog from the team at Digitally
Apple’s Upcoming DSP and Why We Can’t Wait.

First thoughts from Digitally Ad Ops team on Apple's DSP rumours considering the penetration of iOS devices in the UAE and other GCC countries.

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The Curious Case of K-Pop in the Middle East

At Digital Diaries, we have a close look at the K-Pop phenomenon in the Middle East.

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FACTS AND INSIGHTS ON TIKTOK MARKETING IN UAE AND KSA

TikTok is currently the king of social media. Many marketers and brands in the GCC region are actively analysing the potential to influence on TikTok. Let’s have a closer look at what we have at stake, especially in UAE and KSA.

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A case for Cultural Marketing in UAE

We make a case for strong cultural marketing strategies in the UAE, a country where cultures from 200 different nationalities meet.

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‘TRADITIONAL’ DIGITAL AGENCIES BASED IN UAE NEED A UPGRADE. WHY?

Digital agencies have a PR problem. It’s not because there are dime a dozen of us. It is because we have focussed on ‘outputs’ that hardly matter and then labeled it as ‘outcomes’. Being in the business of digital has never been boring

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Planning to make your first move towards true data-driven marketing?

For too long now, folks in marketing have invested in marketing automation with generic customer journeys. A one-size-fits-all approach. These investments are only a first step towards the real end goal.

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Gaming in Saudi – A cultural tsunami happening now

It is no secret that the Middle-East is a key growth region for the games market, and Saudi Arabia is at the heart of it. Let's look at how Gaming has become ubiquitous within Saudi Arabia’s online urban population.

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Apple’s Upcoming DSP and Why We Can’t Wait.
August 12, 2022

First thoughts from Digitally Ad Ops team on Apple's DSP rumours considering the penetration of iOS devices in the UAE and other GCC countries.

Read More
The Curious Case of K-Pop in the Middle East
August 12, 2022

At Digital Diaries, we have a close look at the K-Pop phenomenon in the Middle East.

Read More
FACTS AND INSIGHTS ON TIKTOK MARKETING IN UAE AND KSA
August 12, 2022

TikTok is currently the king of social media. Many marketers and brands in the GCC region are actively analysing the potential to influence on TikTok. Let’s have a closer look at what we have at stake, especially in UAE and KSA.

Read More
A case for Cultural Marketing in UAE

We make a case for strong cultural marketing strategies in the UAE, a country where cultures from 200 different nationalities meet.

Read More

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